Mobile App Revenue Estimator
Calculate estimated app revenue from multiple monetization channels.
Formula
Subscription Revenue = MAU x Conversion Rate x Price x (1 - Store Cut). Ad Revenue = DAU x Ads/Day x 30 Days / 1,000 x eCPM. ARPU = Total Revenue / MAU.
Frequently Asked Questions
How much do mobile apps make on average?
The median mobile app earns under $500/month. However, top apps earn millions. Key metrics are ARPU (Average Revenue per User) and retention. Subscription apps typically earn $0.10-$2.00 ARPU, while games with in-app purchases can achieve $1-$5+ ARPU among paying users.
What percentage does Apple and Google take from app sales?
Both Apple and Google take a 30% commission on app sales and in-app purchases. Developers earning under $1M annually qualify for reduced rates (15% on Apple, 15% on Google). Subscriptions also get a reduced 15% rate after the first year of a subscriber.
What is the best app monetization strategy?
Subscription models produce the most predictable and highest-value revenue. Freemium (ads for free users + subscription for premium) maximizes total revenue. In-app purchases work best for games. Paid downloads work for utility apps with strong value propositions.
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