Donor Retention Calculator

Calculate your donor retention rate over a given period.

Donors Last Year

Repeat Donors This Year

Average Donation ($)

Formula

RetentionRate = (RepeatDonors / DonorsLastYear) * 100

What is a good donor retention rate?

The national average is about 45%; above 60% is considered strong.

Why does donor retention matter?

Retaining donors is 5 to 10 times cheaper than acquiring new ones.

How can nonprofits improve retention?

Personalized thank-you messages, impact reports, and regular updates help.

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