Email Marketing Metrics Calculator
Email Marketing Metrics
Free email marketing metrics calculator
Formula
Open Rate = Opens/Delivered × 100. CTR = Clicks/Delivered × 100. CTOR = Clicks/Opens × 100
Frequently Asked Questions
What is a good email open rate?
Industry average: 20-25%. B2B: 15-20%. Ecommerce: 15-18%. Nonprofits: 25-30%. Apple Mail Privacy Protection inflates open rates since 2021.
What causes high bounce rates?
Invalid addresses, full mailboxes, blocked domains. Hard bounces (invalid) should be removed immediately. Keep total bounce rate under 2%.
You may also need
$
Conversion Rate Calculator
Free conversion rate calculator. Calculate conversion rates, required traffic, and A/B test significance for marketing and e-commerce.
Finance$
Cost Per Click Calculator
Free cost per click (CPC) calculator. Determine how much each click costs in your advertising campaigns and optimize your ad spend efficiency.
Finance