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Markup vs Margin Calculator

Markup vs Margin

Convert between markup percentage and profit margin to understand the true profitability of products or services.

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Formula

Markup = (Selling Price - Cost) / Cost x 100; Margin = (Selling Price - Cost) / Selling Price x 100

Frequently Asked Questions

What is the difference between markup and margin?
Markup is the percentage added to cost to get the selling price (based on cost). Margin is the percentage of the selling price that is profit (based on revenue). A 100% markup equals a 50% margin.
Which should I use for pricing decisions?
Margin is more commonly used in financial analysis because it shows what portion of revenue is profit. Markup is more intuitive when setting prices from a known cost basis.

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