Page Load Impact on Conversion
Revenue Impact
Formula
Revenue Impact = Monthly Visitors x Conversion Lift x Avg Order Value
Frequently Asked Questions
How does page speed affect conversions?
Studies show that each additional second of load time can reduce conversions by about 7%. Pages loading in under 2 seconds have significantly higher conversion rates than those loading in 5+ seconds.
What is a good page load time?
Google recommends pages load in under 2.5 seconds. For e-commerce, under 2 seconds is ideal. The average page load time is about 3.2 seconds on desktop and 8.6 seconds on mobile.
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