Wholesale to Retail Markup Calculator

Calculate the retail price and profit from wholesale cost and desired markup.

Wholesale Cost Per Unit ($)

Shipping/Handling Per Unit ($)

Pricing Method

Markup/Margin/Fixed Amount

Expected Monthly Units

Marketplace Fee (%)

Compare pricing across different wholesale quantity tiers.

Tier 1 Cost (1-49 units) ($)

Tier 2 Cost (50-199 units) ($)

Tier 3 Cost (200+ units) ($)

Target Retail Price ($)

Expected Monthly Demand

Formula

Markup Price = Landed Cost x (1 + Markup%). Margin Price = Landed Cost / (1 - Margin%). Profit = Retail Price - Marketplace Fee - Landed Cost. Landed Cost = Wholesale + Shipping.

Frequently Asked Questions

What is a standard wholesale to retail markup?

Standard markups vary by industry: apparel 100-150% (keystone+), electronics 30-50%, grocery 25-50%, jewelry 100-300%, furniture 80-120%. The right markup depends on competition, brand positioning, and overhead costs.

How do marketplace fees affect my markup?

Marketplace fees (Amazon 15%, eBay 12-13%, Etsy 6.5%) must be factored into your pricing. If your product costs $20 and Amazon takes 15% of a $50 sale ($7.50), your actual profit is $22.50, not $30. Always calculate margin after fees.

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