YouTube RPM Calculator
Estimate by Niche
Calculate RPM based on your channel niche and region
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Calculate from Known RPM
Use your actual RPM from YouTube Studio
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Formula
Monthly Revenue = (Monthly Views ÷ 1,000) × RPM
Frequently Asked Questions
What is YouTube RPM?
RPM (Revenue Per Mille) is how much YouTube pays you per 1,000 video views, after YouTube's 45% cut. CPM is what advertisers pay; RPM is what you actually receive. RPM = (Total Revenue / Total Views) × 1000.
What's a good RPM on YouTube?
Average YouTube RPM is $1.50–$5. Finance channels earn $8–$15 RPM. Gaming is $2–$4. Entertainment is $1.50–$3. Finance niches command premium rates because viewers are high-income buyers.
Why does RPM fluctuate?
RPM is highest in Q4 (Oct–Dec) due to holiday ad spending—often 2x the Q1 rate. It also varies by upload frequency, video length (8+ minutes enables mid-rolls), and audience engagement rate.
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