CPM Calculator (Cost Per Mille)
Calculate CPM
Estimate Cost from CPM
Formula
CPM = (Total Ad Spend / Total Impressions) x 1,000
Frequently Asked Questions
What does CPM mean?
CPM stands for Cost Per Mille (mille means thousand in Latin). It represents the cost an advertiser pays per 1,000 impressions of their ad. It is one of the most common pricing models in digital advertising.
What is a good CPM?
Average CPMs vary widely by platform: Facebook $5-$15, Google Display $2-$5, LinkedIn $6-$9, programmatic display $1-$5. B2B typically has higher CPMs than B2C.
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