Click-Through Rate Calculator
Basic CTR
Campaign CTR Comparison
Formula
CTR = (Clicks / Impressions) x 100
Frequently Asked Questions
What is a good click-through rate?
A good CTR varies by industry and channel. For Google Ads search, the average is around 3-5%. For display ads, 0.5-1% is typical. Email CTR averages 2-3%.
How can I improve my CTR?
Improve CTR by writing compelling headlines and ad copy, using strong calls-to-action, targeting the right audience, A/B testing, and ensuring your content matches user intent.
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