Shopify Store Profitability Calculator
Monthly Profit Calculator
Calculate your true Shopify store profits
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Formula
Net Profit = Revenue − COGS − Shopify Fees − Transaction Fees − Ad Spend
Frequently Asked Questions
What is a good profit margin for a Shopify store?
A healthy Shopify store targets 20–40% net margins. Digital products/POD: 50–70%. Physical products: 15–35%. With paid ads, you need at least 4x ROAS (Return on Ad Spend) to be profitable at 25% margins.
What are all the Shopify fees?
Shopify fees include: monthly plan ($39–$399), transaction fee (0.5–2% if not using Shopify Payments), payment processing (~2.9% + $0.30 per Stripe transaction), app subscriptions ($0–$500+/mo), and theme costs (one-time $100–$350).
When should I upgrade my Shopify plan?
Upgrade from Basic to Standard when revenue exceeds $5,250/month (the 1% savings on transaction fees covers the $66/mo plan difference). Upgrade to Advanced at $13,000/month revenue.
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