Social Media ROI Calculator
Basic Social ROI
Detailed Social ROI
Formula
Social ROI = ((Revenue - Total Cost) / Total Cost) x 100
Frequently Asked Questions
How do you calculate social media ROI?
Social Media ROI = ((Revenue from Social - Total Social Cost) / Total Social Cost) x 100. Include all costs: ad spend, labor, tools, and content creation.
What is a good social media ROI?
Any positive ROI is good for social media. A 200-300%+ ROI is considered strong. Remember that social media also provides brand awareness and engagement value that is harder to quantify.
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