Social Media Engagement Rate Calculator
Engagement by Followers
Engagement by Reach
Formula
Engagement Rate = (Total Engagements / Followers) x 100
Frequently Asked Questions
What is a good engagement rate?
On Instagram, 3-6% is good and above 6% is excellent. On Facebook, 1-2% is average. On Twitter/X, 0.5-1% is typical. Rates vary by platform, industry, and follower count.
How is engagement rate calculated?
Engagement rate is typically calculated as (Total Engagements / Total Followers) x 100. Some marketers use reach instead of followers for a more accurate picture of active engagement.
You may also need
$
Social Media ROI Calculator
Free social media ROI calculator. Measure the return on investment from your social media marketing campaigns across all platforms.
Finance$
Influencer Rate Calculator
Free influencer rate calculator. Estimate fair pricing for influencer marketing collaborations based on follower count, engagement, and platform.
Finance$
Click-Through Rate Calculator
Free click-through rate (CTR) calculator. Measure your ad, email, or search listing performance by calculating the percentage of impressions that result in clicks.
Finance