Ad Frequency Calculator
Basic Ad Frequency
Frequency from Budget
Formula
Ad Frequency = Total Impressions / Unique Reach
Frequently Asked Questions
What is the ideal ad frequency?
The ideal ad frequency depends on your goals. For brand awareness, 3-5x is often recommended. For direct response, 1-3x may be sufficient. Frequencies above 8-10x often lead to ad fatigue and declining performance.
What is ad fatigue?
Ad fatigue occurs when your audience sees your ad too many times, leading to banner blindness, lower CTR, higher CPC, and negative brand sentiment. Combat it by refreshing creative, adjusting frequency caps, and rotating ad variations.
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