Customer Acquisition Cost Calculator
Basic CAC
CAC with LTV Ratio
Formula
CAC = Total Acquisition Spend / New Customers Acquired
Frequently Asked Questions
What is a good CAC?
A good CAC depends on your industry and LTV. The ideal LTV:CAC ratio is 3:1 or higher. For SaaS companies, average CAC ranges from $100-$500. For e-commerce, $10-$50 is typical.
What is the LTV:CAC ratio?
The LTV:CAC ratio compares customer lifetime value to acquisition cost. A ratio of 3:1 means you earn $3 for every $1 spent acquiring customers. Below 1:1 means you are losing money on each customer.
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