Customer Retention Rate Calculator
Basic Retention Rate
Retention Revenue Impact
Formula
Retention Rate = ((Customers at End - New Customers) / Customers at Start) x 100
Frequently Asked Questions
What is a good customer retention rate?
Retention rates vary by industry: SaaS averages 90-95%, e-commerce 30-40%, banking 75-85%. A 5% increase in retention can increase profits by 25-95% according to research by Bain & Company.
How is retention rate different from churn rate?
Retention rate and churn rate are complements: Retention Rate + Churn Rate = 100%. If 90% of customers stay (retention), then 10% leave (churn). Both measure customer loyalty from different perspectives.
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