Sales Funnel Conversion Calculator
Funnel Conversion
Funnel Revenue Analysis
Formula
Overall Conversion = (Closed Deals / Total Visitors) x 100
Frequently Asked Questions
What is a sales funnel?
A sales funnel represents the journey from initial awareness to purchase. Typical stages include: Visitors > Leads > Qualified Leads > Opportunities > Closed Deals. Each stage has a conversion rate that determines how many prospects advance.
What is a good funnel conversion rate?
Overall funnel conversion rates of 1-5% are typical for B2B. Individual stage rates vary: visitor-to-lead 2-5%, lead-to-MQL 30-40%, MQL-to-opportunity 30-50%, opportunity-to-close 20-30%.
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