Influencer Brand Deal Rate Calculator
Set Your Brand Deal Rate
Calculate what to charge for brand partnerships
%
Formula
Brand Deal Rate = (Followers ÷ 1,000) × Platform CPM × Niche Multiplier × Engagement Multiplier
Frequently Asked Questions
How do I calculate my influencer rate?
A common formula: (Followers ÷ 1,000) × CPM Rate. YouTube integrations: $20–$50 CPM. Instagram Reels: $10–$15 CPM. TikTok: $5–$10 CPM. Finance/tech creators can charge 1.5–2x standard rates due to high-value audiences.
What's the 1% rule for influencer pricing?
A common guideline is to charge $10–$20 per 1,000 followers per sponsored post. So 100,000 Instagram followers = $1,000–$2,000 per post. Engagement rate adjusts this: 10% ER commands 2–3x the rate of 1% ER.
Should I negotiate brand deal rates?
Always. Initial offers are often 30–50% below a brand's actual budget. Counter at 1.5x their offer. Ask for usage rights, content rights, and exclusivity as add-ons. Top creators earn 70–80% of income from brand deals, not platform revenue.
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