Podcast Sponsorship Rate Calculator
Set Your Sponsorship Rate
Calculate what to charge sponsors
downloads
Formula
Rate = (Downloads ÷ 1,000) × CPM Rate × Engagement Multiplier
Frequently Asked Questions
How do I price podcast sponsorships?
Use CPM pricing: (Your downloads ÷ 1,000) × CPM rate. Pre-rolls ($15–25 CPM), mid-rolls ($25–50 CPM), title sponsors ($40–75 CPM). Niche B2B podcasts command higher rates regardless of size.
Should I charge per episode or per month?
Per-episode pricing is standard for smaller shows. Monthly packages (4–8 episodes) give stability and are preferred by sponsors. Offer a 10–15% discount for 3-month commitments.
What information do sponsors want before booking?
Sponsors typically want: average downloads per episode, audience demographics (age, income, location), download trends (growing/declining), conversion data from past sponsors, and a media kit with show description and listener persona.
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