Newsletter Sponsorship Rate Calculator
Calculate Sponsorship Rate
Determine what to charge for newsletter ads
%
Formula
Rate = (Opens ÷ 1,000) × CPM Rate × Open Rate Adjustment
Frequently Asked Questions
What CPM should I charge for newsletter sponsorships?
Newsletter CPMs range from $20 (lifestyle) to $50+ (finance/B2B). CPM is calculated on opens, not total subscribers. A 10,000-subscriber finance newsletter with 45% open rate (4,500 opens) at $45 CPM = $202 per issue.
How big does my newsletter need to be to get sponsors?
Direct sponsor deals typically start at 1,000–5,000 engaged subscribers in a valuable niche. B2B/finance newsletters can attract sponsors at 500+ subscribers if the audience is highly targeted (e.g., CFOs, VCs, developers).
Should I price on total subscribers or opens?
Price on opens (or clicks) to be transparent and credible. Sponsors care about engaged readers. Pricing on opens rewards you for list quality, not just size.
You may also need
$
Substack Revenue Calculator
Calculate Substack newsletter income from paid subscriptions. Estimate monthly and annual earnings after Substack's 10% fee.
Finance$
Podcast Sponsorship Rate Calculator
Calculate what to charge for podcast sponsorships. Set competitive rates for pre-roll, mid-roll, and host-read ads based on your audience size.
Finance$
Podcast CPM & Sponsorship Calculator
Calculate podcast ad revenue from CPM sponsorships. Estimate monthly earnings from host-read ads, pre-rolls, and mid-rolls based on downloads.
Finance