Podcast CPM & Sponsorship Calculator
Sponsorship Revenue
Calculate income from podcast sponsorships
downloads
Formula
Monthly Revenue = (Downloads ÷ 1,000) × CPM × Slots × Episodes
Frequently Asked Questions
How many podcast downloads do you need to get sponsors?
Most sponsors require 1,000–5,000 downloads per episode minimum. Direct sponsors contact podcasts at 5,000+ downloads. Top podcast ad networks like AdvertiseCast work with shows at 1,000+ downloads.
What is a good CPM rate for podcasts?
Average podcast CPM is $18–$50. Business/finance podcasts command $25–$60 CPM. True crime and entertainment are $15–$30 CPM. Host-read ads typically pay 2x more than programmatic ads.
What's the difference between podcast CPM and RPM?
CPM is what advertisers pay per 1,000 impressions. In podcasting, you typically receive the full CPM (unlike YouTube where you get 55%). A 60-second mid-roll at $25 CPM with 5,000 downloads = $125 per episode.
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